Social Media is hard. It may be free, which is great for small businesses, but getting social media right can be a bit of a chore. That’s why we’ve put together a few quick examples of good social media posts on the three biggest platforms: Facebook, Twitter, and Instagram.
Facebook — Bevel.
Bevel is a razor company that specializes in shaving products for African American men. They pride themselves in knowing their customer and having a great design eye.
· This image is eye catching, designed for the customer demographic, and directly references the text below it.
· The “Like Page” call to action is key. It gives the viewer a way to act on their interest in the company.
· Use of Hashtags is important because it connects the post to other conversations and increases the opportunity for the post to be shared.
· Using caps is a great way to call attention to an important point in the post, though be careful not to put something in ALL CAPS!
Twitter — Atlanta Magazine
This tweet from Atlanta Magazine is great in just about every way. The tag line is short, pithy, and engaging, it includes a great picture, and has a link. It pretty much wins the Twitter Trifecta.
Instagram — WeLoveATL
WeLoveATL has exploded through the last few years on the strength of these sorts of Instagram posts that are at once beautiful, striking, and illuminating of the character of Atlanta. Use Instagram to call attention to the things that make your business unique, including geography.