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Updated: Jul 18, 2024



The greatest of all mistakes is to do nothing because you think you can only do a little - Zig Ziglar


The days of entrepreneurs carrying out tasks individually are long gone. The modern start-up visionaries know that they can't do it on their own. The success of their business depends entirely on recruiting the right people to help them succeed. However, even the top organizations struggle to build an excellent team. Why? Because team building requires mastering a particular set of skills!


A business must build a stable and robust team. Dysfunctional teams cause unnecessary conflicts and lower decision-making efficiency. They also cause indecisiveness, staff turnover, and sabotage the company morale. This chapter discusses the importance of building the right team and for the right job.


The Importance of Building the Right Team


In the modern-day, many companies use teams for many departmental activities. Depending on the size of the organization, a team may exist only within a particular department. Some teams can also be cross-functional in the organization. Also, teams may be spread across the country or many countries. The members of the team may be very similar in nature or not similar at all.


Each type of team has its own challenges. While teamwork often leads to better results and decision-making than individual work, only integrated teams can produce quality output.


Good team collaboration offers the company a wide range of insights, opportunities, and problem-solving approaches. A proper team atmosphere encourages individuals to brainstorm together. This, in turn, enhances their effectiveness in problem-solving and discovering solutions more efficiently.


Successful teams often enable innovation, thereby providing a competitive advantage to achieve goals and objectives. Sharing differing views and perspectives increase transparency. It can also help in making quality decisions more efficiently than on an individual basis.


When you apply comprehensive and efficient teamwork strategies, you can increase your revenues and take your company to new, unimaginable heights. This will happen as the workload is divided, and it limits the burden on individuals. It also makes sure that projects are accomplished within a defined timeline. At the same time, it makes targets far more achievable, enhances performance, promotes job satisfaction, and dramatically increases the speed and rate of productivity.


The job doesn't get done unless you have chosen the right people for the right job. So, you must promote and support teamwork in the workplace by communicating clearly. You must also encourage your team to work towards a common goal.


Hallmarks of A High-Performing Team


1. Commitment to the organization's progress and mutual goals – Team members are committed to the success of the team and share common goals. Efficient teams are inspired and dedicated to the highest degree of accomplishment.


2. Interdependence – Team members should create an environment in which they can play their role cooperatively as opposed to pouring out individual efforts. A cooperative inter-reliant work environment can effectively tap and bring out the best abilities of the individual. It also enables the team to reach its long-term objectives. This happens because the staff backs up and motivates their teammates to progress, add, and improve their understandings.


3. Interpersonal abilities include the skill to address problems openly with teammates. Always try to be truthful, trustworthy, and compassionate. Display loyalty to the organization and its individuals. It is necessary to cultivate a compassionate work environment, including the opportunity to work successfully with other team members.


4. You must have regular engagement and the ability to embrace constructive feedback. In the end, actively listening to the thoughts and needs of the team members, assessing their contribution, and sharing it can develop an effective working atmosphere. The team members should be able to offer positive input and feedback.


5. Appropriate team selection is key to the formation of a good team. Team participants must be aware of their particular position in the team. They should recognize what is required in terms of their commitment to the team and the mission.


6. Contribution to tasks and accountability – Team members must be responsible for their activities and if they are contributing to the business as they promised. They must be aware of team structures, best practices, and innovations to benefit the company.


All of this boils down to how you lead the company. Effective leadership is vital for team performance, including joint decision-making and problemsolving. As Harry Truman once said, "A leader is a man who has the ability to get other people to do what they don't want to and like it."


Hiring Techniques


Many businesses make the wrong hiring decisions during the interview process. As a result, they have to bear the consequences. Here are some basic techniques that will significantly enhance your chances of choosing the right people.


1. First, you have to be prepared and develop a system. You will have to evaluate the job mannerisms, description, and objectives. If the person isn't aware of the job description, he cannot possibly ask critical questions during the interview. We must also make sure that the team members follow the fundamental and particular needs of the job. It is even better to screen the potential candidate beforehand by asking questions over the phone. A classic question would be asking whether they can do overtime or work on weekends. You can even hire an agency for this process.


2. You must also choose where you wish to perform the interview. This can be the determining factor of the interview and can significantly help you in making the final decision. The room must give off a relaxing and serene ambiance while being free of any disturbances.


3. Seating also plays a huge role in the interview process. You must ensure that there is no hindrance between you and the team. Your desk can adversely affect the conversation. As opposed to this, the same desk can act as a strong symbol. Always grab the side of your desk and form a right angle when conversing with the potential team member.


4. Always handle the applicant in a way you would prefer to be interviewed. You must welcome them affectionately, shake their hand, familiarize yourself, and immediately disclose your rank and job title. Never start asking questions from the get-go. Rather, utilize small talk to develop a friendship and make the team member feel at ease. You should also make a good first impression. This creates ease in the eyes of the potential team members and enables them to bring out their best. At the same time, this relaxed and productive environment allows you to learn more about potential team member.


5. You should also give a detailed explanation of the interview process by transitioning from small talk to the actual interview questions. However, you shouldn't unveil the answer to your questions in the interview.


6. You must also give the job description of the team member. The future team member must know the ins and outs of his applied vocation. In addition, it is better to reveal the core functionalities of the job to figure out the capabilities of the team member. Moreover, you need to communicate what you expect from the said team. In this situation, it is advisable to have a written description of each role.


7. You should also list down the questions you wish to ask. The reason why you need to ask questions is that you have to find out what the team member did in their previous occupation. Upon finding out their last job, you need to determine their current capabilities. Will they display the appropriate work mannerisms in the company? Try to extract as much information as you can.


Tips for Hiring


Plan strategically


Always try to factor in the future implications to your brand. What industry do you belong to? Why are you in the industry? What are your current and future goals? What are the approach and strategies needed to accomplish these goals? Once you are able to answer the questions, you can effectively describe your brand to consumers and new team members.


Master the art of evaluating the skills of the employees


In developing a team, you must evaluate the skill and knowledge mix needed to accomplish the company goals. You should also detect the gaps and fill the void accordingly. The primary roles of a business include sales, human resources, supply chain, marketing, and finance. You should also include procurements, knowledge, and information management in the mix. Ensure that your team can fulfill these roles and also develop synergy between the team members.


Engage others


Include your teams in the planning process. You should regularly acquire feedback and try to implement it in the brand's operations. Employee engagement is vital in sustaining the necessary talent and enables work satisfaction. This is mainly because disinterested team members have a higher chance of quitting their jobs. As per the article on Forbes, team members dedicated to their tasks will not only feel motivated but will remain with the company through thick and thin.


Know how economics affects business


It is necessary to know critical factors, such as competition and market forces. These factors operate beyond the control of the organization, but you should learn to manage them to make sure the brand does not lag behind.


How to Avoid Hiring the Wrong Employee?


If your business adopts an incoherent policy to hire team members, you must alter it as soon as possible. There are inevitable common mistakes that could transpire in the hiring process, and you should try your level best to avoid them. These mistakes include:


1. Don't hire in haste. As a famous saying goes, haste makes waste. Take as much time as you would like. Ensure that you tick all the boxes when evaluating a team member.


2. Enable your team to interview their future member. Narrow down the list to those who have made the final pick.


3. Ask insightful questions that shed light on relevant details about the team member’s job experience. Don’t underestimate the importance of reference checks with past employers.


4. Tap into resources at hand. Working with the staff you already know can perform the task well if you need someone quickly.


5. Examine the selection process and try to make corrections, if necessary, to avoid repeating the same mistakes.

 
 
 

A lot of people have gone further than they thought they could because someone else thought they could. -Zig Ziglar


E-commerce is also known as electronic commerce or internet commerce. It refers to the process of buying and selling goods or services via the internet. It also includes the process of transferring money and data to complete these transactions. Simply put, e-commerce is about having an online shop or a way to get the customer to purchase your goods and services online.


E-commerce first started with the first online sale made on August 11, 1994. A man sold his Sting CD to his friend through the website NetMarket. This was the first-ever example of a consumer purchasing a product from a business with the help of the World Wide Web or commonly known as "e-commerce" today.


Ever since e-commerce has evolved in such a way that products have become easier to discover and to purchase through different online retailers and marketplaces. Freelancers, small businesses, as well as large corporations have all taken advantage of e-commerce. Through e-commerce, they have been able to sell their goods and services on a scale that is not easily achievable through traditional offline retail.

Types of e-commerce Models


There are four types of e-commerce models that easily describe every transaction that takes place between businesses and consumers:


Business to Consumer (B2C)


B2C is a situation where a business is selling its goods and services to an individual customer.


Business to Business (B2B)


B2B is a situation where a business is selling its goods and services to another business.


Consumer to Consumer (C2C)


This is a situation where a consumer is selling a good or a service to another consumer.


Consumer to Business (C2B)


When a consumer is selling a good or service to a business or an organization.


You can build your own e-store with the help of website platforms that are e-commerce enabled, such as Magento, WordPress, Joomla, Shopify, and more. There are other platforms in the online market where you can create a store or list your store with them and sell your products—for example, Amazon, E-bay, Facebook shop, Instagram shop, and more.


It is undeniable that almost all of your customers are online. Therefore, a business needs to understand how to cater to them with the convenience of them being able to buy their favorite product from you via the internet and to be able to be discovered by new customers online.


Several different entrepreneurs are working hard to build a business that lets them live a life of their choice and have it run on autopilot. E-commerce is something that allows entrepreneurs to do so. However, if you are looking to turn your e-commerce business into a massive one, you need to work for it. There is always potential to building your business; all you need is a decision to start putting in the required time and effort to build it up.


Growing Your Business

There are a few ways to grow your business online. I like to call it the online store on steroids or the organic long terms growth with advertising. Not everyone has thousands of dollars to invest in their online business. In reality, there is a lot to do without having to spend any money at all. All you need is effort and imagination. Here are a few tips to growing your business online without having to invest a lot:


Deliver the Best Quality Content


High-quality content is the most important if it is a company blog or a product description. It is all about keeping the audience engaged while providing them with information. The information should be delivered in a way that the readers stay connected. Avoid any text blocks and separate points with headers. Altogether try and keep the language easy to understand.


Make Your Site Mobile-Friendly


Due to the increase in the use of mobile phones, you need to have a mobile-friendly website. More than 54% of people surf the internet using their mobile phones. If your website is not responsive and does not open on the resolution of a mobile phone, you may be alienating your consumers.


Social Media Add-Ons


One of the advantages of social media is that it is effective without having to spend money on it. You can create a profile for free and easily put your business in front of thousands of potential customers.


Pay Attention to Your Target Audience


Focus your business on a specific audience. The more you filter your content, services, and products, the more you are able to reach quality visitors. This means that you can easily target those who will most likely spend money on your business.


Up Your Diversity Game


Growing a business means expanding the operation. There is nothing wrong with adding new elements to your business, which will help you attract a larger crowd or help you benefit from your existing traffic.


Make Use of Free Marketing Tools


The internet offers many different free marketing tools, from email marketing campaigns to designing the best graphics. It may be hard to find the best tool, but the end result becomes worth it.


Build a Network with Complementary Businesses


The best way to make use of your time and effort is to build your network. Form a relationship with other businesses as this can offer you and your business great rewards. One of the rewards includes getting your brand in the limelight and getting customers to know about your brand.


Entrepreneurs passionate about having an e-commerce business are spending thousands and thousands of dollars on advertising and selling their products. They are either doing it via drop-ship or on products they have stock of. This method of spending money on advertisements on Facebook and Google has been described in the previous chapter.


This allows you to understand what your customers want and need. Accordingly, you can spend to get your goods and services sold. Most of the time, there are no repeat customers, and most of the time, it is a purchase based on impulse. Therefore, spending money every month on advertising to make more money can be trend-based and not last for a long time.


And then, there is the hybrid approach. For example, my business partner owns an e-commerce store called "samedayprinting.com." His domain is now seven years old, and he conceptualized this business 7 or 8 years ago on the idea that people will change their behavior on showing for print. They will be mainly shopping online for the ability to design and print their business cards, flyers, and other related print products they need for their business.


Therefore, sameday Printing was born to meet the needs of customers who wanted an easy way to design and place an immediate order for print products and have them ready the same day. This service caters to customers who may have had a botched print production or whose products never arrived for a trade show, providing emergency print services the same day through an online search.


E-commerce allows my partner to own a printing platform without having to own a printing press. How is that possible? Because he was able to provide the best service for a premium price, giving customers peace of mind. He built relationships with different printing presses around the country that can print for him immediately and deliver the finished product to the specified location. Moreover, he went a step further and offered a white-glove delivery service, where your product would be delivered through Uber or Lyft right to your doorstep.


E-commerce is all about convenience and ease. So if you have a product or service that you believe will change the game for consumers, then you need to be online; it's best that you grow these organically.


Shopify (2020). E-commerce. Retrieved from https://www.shopify.com/encyclopedia/what-is- 19ecommerce

Green Geeks (2020). 7 Free Ways to Quickly Grow Your Online Business. Retrieved from https:// 20www.greengeeks.com/blog/7-free-ways-to-quickly-grow-your-online-business/


 
 
 

Updated: Jul 12, 2024



Google Ads

As per research, there are 2.3 million searches conducted on Google every second, and the majority of search results include Google ads. Google ads are paid by businesses, and it is a very effective means of attracting traffic to your ad.


What are Google Ads?


Google offers paid advertisements that show up in search results whenever you type something in. Google ads help bring up advertisements on other websites with the help of the Display Network and Google's AdSense program.


Moreover, Google also offers Display Ads. These types of advertisements appear on the Google Display Network. This network is a collection of thirdparty websites that have made a deal with Google and have agreed to serve Google ads. The Google ads can either be of the image format, the video format, or rich media format.


The auction for Google Ads depends on keywords. Advertisers have to choose a list of words that fit their business the best. They choose words that people are most likely to search for. Then they place a bid on their keywords based on how much they want to pay for someone to click on their ad.


This bid is then combined with Quality Score, assigned by Google, depending on how good your ad is. Then this score decides which Google Ads should appear on SERP. When the users click on the ad, the advertiser has to pay a cost called the cost per click (Word-stream, n.d.).


Instagram Ads


Instagram is the most trending platform to advertise on. It has become one of the biggest platforms, just like Facebook. In April 2017, Instagram successfully hit more than 700 million monthly active users. That is double the number of users on Twitter.


The idea of posting high-quality and amazing visuals create an opportunity for businesses to post attractive pictures to attract the audience. They can do this even if they do not have a tangible product. All they need to do is add in a hashtag, and they will be connecting with their audience.


Why Advertise on Instagram?


Instagram is a platform that is growing fast day by day. It doesn't seem to stop anywhere. Studies say that the number of companies using Instagram has doubled since 2016. In March 2016, there were only 200,000 accounts that were using the business profile feature.


By March 2017, 1 million accounts were seen advertising on Instagram. That is incredible growth. Marketers are well aware that investing their time and effort on Instagram will pay off. Here are why all businesses should be active on Instagram to promote their products, services, and brand:



1. Anyone can use it and advertise on it.


2. You can quickly get target audiences through Facebook because it owns Instagram.


3. The engagement of the audience is unlimited. Businesses can easily interact with users in their comments section and on their photos.


4. Ads will look like any other post on Instagram. If you own a business and are looking to increase the awareness of your brand, get more clicks on your website or generate sales in general, Instagram is where you should be (Patel, n.d.).


Facebook Advertisements Facebook advertising has become a necessity for businesses all over the world, which is why more than 6 million companies are using Facebook to advertise their brand, their products, and their services to the world.


How Do Facebook Ads Help?


Customers Spend Most of Their Time on Facebook


80% of internet users use Facebook. This includes users above the age of 65. Facebook has billions of users, and they each check their Facebook page several times a day. Regardless of who these users are, they are using it every day. A huge benefit for businesses is that the users use a certain platform every day.


Facebook Uses the Most Targeted Form of Advertising


One notable benefit of advertising on Facebook is that it has the power to reach the audience you require. Facebook is the most targeted form of advertising. On Facebook, you can easily advertise to people according to their age, habits, likes, and location. If you know your customers well, you can use Facebook to engage with them.


It is the Cheapest Form of Advertising


Facebook is the cheapest form of advertising. All you have to spend is $5 and be able to reach 1,000 people. You do not have to spend on radio ads, commercials on television, printing for the billboards, or any other media to reach your audience.


It is Fast


Facebook advertising is fast. It gives you immediate results. You can easily reach thousands of people in a day. Therefore, if you are looking to quickly attract traffic to your brand, Facebook is the best choice.


Facebook Helps Increase Brand Awareness


Advertising on Facebook automatically builds awareness of your brand. It is a great way to show people what you have to offer. The more people are familiar with your brand, the more likely they are to buy your products when they need them (Sherman, 2019).


Techniques for Advertising in Visual Marketing Visual

marketing is everywhere. It could be billboards or even your mobile pop-up ads. Visual advertising is another best approach to reach your customers. Visual advertising does not really mean selling a product. Sometimes it is only to market an idea or a fantasy that the brand has to offer. Ad designers and creators have to depend on many tricks to reach the audience and succeed in their visual advertising. Some of these tricks may seem technical; however, more psychology is involved.

These techniques are not really rules on how to create the best visual advertisement. Instead, it is information at the designer's and marketing professional’s end. They are present to help creators come up with innovative ideas to advertise. The most important thing to keep in mind when applying these techniques is to remember the target market and think of what they will respond to best. The following are some techniques that designers and creators follow:


Color Psychology


The use of color is the first technique. This is a technique that is used every single time in every type of visual marketing. This technique is easily confused. A slightly different tone of color could end up giving the wrong emotion with the wrong message. Creative advertising depends on interesting colors to send out a message without having to use obvious words.


Composition

Similar to color psychology, it is important to have a balanced composition. Composition refers to the placement of the elements in visual space. A composition can have several purposes. It could grab the viewer's eye to a specific point, or it could help create a flow of vision from top to bottom. The basic composition rules are Gestalt principles, including simplicity, synchrony, and association.


Rule of Thirds and The Golden Mean


Other than Gestalt principles, designers use other techniques to create the right balance of vision. This is called the rule of thirds and the golden mean. These are the tools that help the designer decide where to place the elements to make the advertisement appealing. The rule of thirds cuts the canvas into six equal rectangles. This makes it easier for the designer to place elements at the cross points off the rectangles to give importance to the elements while maintaining a visual balance. 35 THE KEYWORDS The golden mean is another tool that is used to follow the ratio of the Fibonacci sequence. In the same way, this tool is intended to direct the placement of the elements in a smooth manner.


The Focal Point


Choosing a focal point is just as important as choosing a color theme. The viewer has to have a clear space to start as they understand and absorb the advertisement's message.



The Visual Path


As the focal point, a visual path is a technique to control the viewer's gaze and lead it to a specific element. In this context, the visual path leads the viewer on a journey through the advertisement's content. When someone sees a visual graphic, they use a path to follow to scan the whole image. The world of visual advertising is growing daily. However, techniques such as color psychology and gaze control will always be necessary regardless of the means of advertisement. The visual advertising techniques that you choose will depend on the message you are looking to convey. While creating your own graphics, you should think of the consumer and keep things as simple as possible. If you want to create a bigger impact with advertisements on TV or specially designed apps, you will have to get in touch with a professional designer who is aware of these things. Whatever you choose to do, make sure that you are doing it to reach the audience and not to pass-by them (Velarde, n.d.).


Chron (2020). Different Advertising Platforms. Retrieved from https://smallbusiness.chron.com/ 14 different-advertising-platforms-64606.html

WordStream (2020). Google Ads: What are Google Ads & How Do They Work? Retrieved from 15 https://www.wordstream.com/google-ads

Chron (2020). Different Advertising Platforms. Retrieved from https://smallbusiness.chron.com/ 14 different-advertising-platforms-64606.html

WordStream (2020). Google Ads: What are Google Ads & How Do They Work? Retrieved from 15https://www.wordstream.com/google-ads

Neil Patel (2020). How to Use Instagram Ads (And How Much Do They Cost). Retrieved from 16 https://neilpatel.com/blog/instagram-ads-cost/ed.

Lyfe Marketing (2020). Top 26 Benefits of Facebook Advertising: How Facebook Ads Help! 17

Visme (2020). 20+ Commonly Used Advertising Techniques in Visual Marketing. Retrieved from 18 https://visme.co/blog/visual-advertising-techniques/


 
 
 
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